SHAPING A FLAVORFUL BRAND STORY: THE CHEESEBURGER CHRONICLES

Every bite of a cheeseburger tells a story. From the succulent patty to the golden cheese, each component plays a part in crafting an adventure that satisfies taste buds. But what about the story behind the cheeseburger itself? What aspects weave together to create a brand that resonates with its patrons? That's where the Cheeseburger Chronicles co